The visual identity designed for the 22nd Paiz Art Biennial was conceived by the artists Detánico & Laín and the starting point is the word Guatemala (quauhtemallan, which means place of many trees). They created a writing system that derives from dendrochronology, the science that measures time from counting the growth of tree trunk rings.
From the graphic elements, four fonts were created that respond to the theme of the 22nd Paiz Art Biennial:
Dendrochronological
a
abcdefghi
jklmnopqr
stuvwxyz0
123456789
LOST
abcdefghijklmnopqrstuvwxyz1234567890
IN BETWEEN
abcdefghijklmnopqrstuvwxyz1234567890
TOGETHER
abcdefghijklmnopqrstuvwxyz1234567890
The colours of the project come from the land, the forest and the night
tierra
bosque
noche