visual identity

The visual identity designed for the 22nd Paiz Art Biennial was conceived by the artists Detánico & Laín and the starting point is the word Guatemala (quauhtemallan, which means place of many trees). They created a writing system that derives from dendrochronology, the science that measures time from counting the growth of tree trunk rings.

 From the graphic elements, four fonts were created that respond to the theme of the 22nd Paiz Art Biennial:

Dendrochronological

a

abcdefghi

 

 

jklmnopqr

 

 

stuvwxyz0

 

 

123456789

LOST

abcdefghijklmnopqrstuvwxyz1234567890

 

IN BETWEEN

abcdefghijklmnopqrstuvwxyz1234567890

 

TOGETHER

abcdefghijklmnopqrstuvwxyz1234567890

The colours of the project come from the land, the forest and the night

tierra

bosque

noche