The visual identity designed for the 22 Bienal de Arte Paiz was conceived by the artists Detánico&Lain, using the word Guatemala (quauhtemallan, which means place of many trees) as a starting point. They created a writing system that derives from dendrochronology, the science that measures time from counting the growth of tree trunk rings.
From the graphic elements, four fonts were created that respond to the theme of the 22 Bienal de Arte Paiz:
Dendrochronological
a
abcdefghi
jklmnopqr
stuvwxyz0
123456789
LOST
abcdefghijklmnopqrstuvwxyz1234567890
IN BETWEEN
abcdefghijklmnopqrstuvwxyz1234567890
TOGETHER
abcdefghijklmnopqrstuvwxyz1234567890
The colours of the project come from the land, the forest and the night
tierra
bosque
noche